D+AS MAGAZINE

FEATURES — What’s New at Expo?

© 2001 Door & Access Systems
Publish Date: Spring 2001
Author: Tom Wadsworth
Page 18

What’s New at Expo?

"It’s the Place To Be." That’s the slogan for this year’s International Garage Door Expo in Atlantic City, New Jersey, April 25-28, 2001. Here are a few reasons why.


NEWEST OF THE NEW WORKSHOPS

IDEA’s Train-the-Trainer.
This daylong workshop will create the industry’s first group of dealer-based instructors who will then be sanctioned to train new installers in IDEA’s new Residential Installer Training and Certification program. Open only to IDEA-accredited dealers.
Offered: Wed. 8:00 – 6:00 P.M.

Costing and Preparing Winning Bids.
This new presentation features a dealer panel discussing the secrets to the world of effective costing and competitive bidding. Come join the discussion!
Offered: Thurs. 5:00 – 6:30 P.M.

The Changing World of Advertising.
Herb Gross, a professional speaker and advertising consultant, provides a new look at today’s advertising techniques, with a special focus on the unique challenges of dealer advertising.
Offered: Thurs. 8:00 – 9:30 A.M.; 5:00 – 6:30 P.M.

Maintenance Programs that Work.
Learn how to expand your business opportunities by offering maintenance programs to your customers. Led by Kevin Pettiette, an experienced dealer, the seminar will reveal the keys to successful maintenance programs.
Offered: Thurs. 10:00 – 11:30 A.M.

The Internet, Websites and Your Business.
Michael Overbay, IDA’s new marketing manager, offers insight on how dealers can use the Internet as an advertising and support tool and receive more product inquiries.
Offered: Sat. 9:00 – 10:30 A.M.


GARY LOMBARD’S PICKS
When asked if he could promote only three workshops, here are the choices of Gary Lombard, president of the IDEA, the organization that manages the workshop portion of Expo.

IDEA’s Train-the-Trainer.
Lombard: "I’m most proud of this one. We’ve been working on this for more than two years. We think this certification program will explode in interest and excitement among dealers."

Managing Finances in a Soft Market.
Lombard: "This seminar is led by John Zoller and Dr. David Bowen. There’s no two people anywhere who know more about this subject than these two guys. Excellent material."
Offered: Thurs. 10:00 – 11:30 A.M.; 5:00 – 6:30 P.M.

Service and Repair - Extended Workshop.
Lombard: "These hands-on workshops are always popular. In this workshop, a forklift will actually drive right through a real door. Then they will fix it."
Offered: Sat. 7:30 – 11:30 A.M.


NEW AWARDS BANQUET
  • The annual Expo Awards Banquet will feature a completely new format.
  • New: Electrifying Light Show.
  • New: Live Music.
  • New: Celebrity Impersonator.
  • New: Post-banquet dancing with "the East Coast’s most exciting party band."

Thurs. 7:00 – 9:00 P.M.


WIN $1000 EVERY HALF HOUR!

  • Don’t miss the exhibits, or you might miss out on winning $1000 in IDA Bucks.
  • Roe Long, IDA Meetings Manager, says that every 30 minutes, a winner will be drawn for $1000 of IDA Bucks that can be used to purchase material from any of the 145+ Expo exhibitors.
  • This year, Roe says winners will be announced on television monitors located throughout the exhibit floor. Winners must claim your bucks by the end of the show on Saturday at 5:30 P.M.

Register online at www.doors.org, or call 937-698-6153.