Clopay Wins Ad of the Year

© 2002 Door & Access Systems
Publish Date: Spring 2002
Author: Tom Wadsworth
Page 39

Clopay Wins Ad of the Year

Clopay Building Products of Cincinnati is the winner of the second annual Door & Access Systems Advertisement of the Year award. The award was presented at the DASMA Annual Meeting in Naples in January.

The Winning Ad

Clopay's ad used the theme of fine wine to promote their new Reserve Collection of custom wood doors. Pat Lohse of Clopay, who was involved in developing the ad, said, "We felt that the fine ingredients that go in to our Reserve Collection tied in well with the concept of fine wine."

Clopay's ad earned the highest scores in four of five judging categories. One of the judges, a top designer, said he liked the ad's "great color, simplicity of design, its open feeling, and relevant copy."

Judging Criteria

The Ad of the Year award seeks to promote excellence and innovation in promoting door and access systems products. All ads that appeared in Door & Access Systems magazine in 2001 were considered as entries and were reviewed by a panel of nine independent judges.

The nine judges included six design experts and three communications professionals. The panel assessed each ad on the basis of the ad's creativity, attractive design, helpful copy, integrity/professionalism, and overall effectiveness.

In addition to the top award, C.H.I. Overhead Doors and Amarr Garage Doors each won an Award of Excellence for their 2001 ads.

The Amarr ad used a heart-warming appeal to promote the safety and security of their DuraSafe system on their WeatherGuard door. C.H.I.'s ad created a feeling of "old world excellence" to describe their "golden oak" 2290 residential door.

The Advertisement of the Year award is presented at the beginning of each year at the DASMA Annual Meeting.

Caption:

Displaying their Ad of the Year trophy are (from left) Pat Lohse, Director of Marketing – Dealer, Brian Magill, Engineering, Susan McCormack, Senior Marketing Communications Specialist – Dealer, and Sandy Stewart, Associate Product Manager – Dealer.